The Great American Road Trip

My Journey

“She is clothed in strength and dignity; she can laugh at the days to come.” Proverbs 31:25

Where does STRENGTH come from anyway? Who exactly are those People that are ROCKING this life? You know, the people that make you PAUSE, and think  … umm is that person a Super Hero or WHAT? They’ve got Guts & act with No FEAR.

How do these People make life Look that EASY?

… Wait, (Pause.)is it EASY?

AM I just MISSING something?

What are they doing differently? What should I be doing Differently?


November 2016 I launched Project Light It Up (, A Purpose Driven Cross Country Road Trip.  I will be Vlogging across the United States, interviewing people that have stepped into FEAR.

I have worked quite a bit in Talent throughout my career. I have found that FEAR paralyzes and minimizes a person’s life impact in relation to their life calling. Project Light It Up interviews people nationwide that walked through the Fire of FEAR. The journey spans 30 cities, 3 months and over 10K miles.

It’s my belief that by embracing FEAR, and stepping into it, we would produce a more competitive, agile and innovative business culture.

Project Light It Up will deliver a modern, adventurous series about people stepping out of their comfort zone, identifying with their life passion and executing with great failure, success and perseverance. It can be accessed across 9 social media platforms: Twitter, Facebook, Snapchat, Instagram, Pinterest, Tumblr, You Tube, Vimeo   and of course LinkedIn. Each platform will feature unique content appropriate for that audience. To learn more visit

… so, you might even be thinking who is this Lady – Heather ?(Yes, that’s me, I’m referring to myself in the 3rd person) … who is this person traveling the PERIMETER of this Great Nation?

She’s hitting Most Major Cities ! Whoa.!.  Why is she DOING that? How does the Trip SERVE others? Or the Ever popular, exactly HOW is the Trip adding VALUE?

Well … if you’re Here reading this … you’re Already on the JOURNEY. Welcome.

Grab your SHOT GUN … here we GO…, we’re living this Adventure TOGETHER.

“Life Purpose Fulfilled through FEARLESS, INSPIRED, Talent.” Heather Ann Koehn


“…it’s going to be an experience you’ll never forget. Not only will you learn from [others], you will be living an experience for your future success.” Pastor Sonia Yvette Gonzalez “You never know how strong you are until being strong is the only choice you have.” Bob Marley (1945-1981)

…strong is the only choice.

“…it’s awesome what you’re doing with this project. You impress me time and time again, just how positive and daring you are to run with something, no matter how scary it might be. I’m anxious and curious about what you do with all these interviews in the final ‘product.’” Brian Bailey

… scary & daring endeavor.

I am truly inspired by your journey duing the past three months!! Murali Vedula

The Journey’s Impact

What a true joy to spend time with SIC [Heather] and watch how God is working! Karen Prieba Palka

God is working

I find you inspiring an educational, as your information is fun and always give me drive to jump! Instead of staying safe and complacent. I have many more jumps to encounter!!! Micahel Prusinsky

Adventurous Ambassador

“I truly admire your openness putting yourself out there, taking risk, but most importantly living your life on your terms.” Michael Colwell

Risk Taker …